I'm Italian-Canadian, based in Rome, and I've spent the better part of fifteen years helping organizations figure out how they communicate, how they look, and how they show up in the world.

My background isn't a straight line, which is part of why I'm good at this.

I spent nine years at Concordia University in Montreal, Canada, building communications systems for a student services department that served over 10,000 students a year. I wrote for senior leadership, designed campaigns, ran major events, and built things from scratch that are still running today. Before that I was doing brand and design work. I know how to move an audience.

In 2016 I went independent. I built websites, developed brand voice frameworks, designed pitch decks, and started integrating AI tools into workflows for small organizations that didn't have the budget or the staff for enterprise solutions. I am a daily practitioner of AI tools, not experimentally, but practically, in live client work.

I have a BFA in Art History and Film Studies. Art History trained me to read images precisely — not impressionistically, but with specific language for what's working and what isn't. Cinema trained me to feel visually, to understand how composition, colour, and sequence create an emotional response before a single word is spoken. Both of those things live in every piece of brand work I do.